IATA Introduces Marketing Course to Enhance Air Cargo Revenue

IATA Introduces Marketing Course to Enhance Air Cargo Revenue

This advanced IATA Air Freight Forwarding Marketing course helps you master marketing essentials, achieve differentiated competition through innovative services, and improve profitability. The curriculum covers trade models, pricing strategies, cost assessment, advertising techniques, marketing plans, target customer analysis, and innovative service concepts. It is suitable for sales, marketing, and management personnel, as well as individuals looking to enhance their marketing skills. Successful completion of the course leads to an IATA certificate of completion.

11/03/2025 Logistics Encyclopedia
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Rising Shipping Costs Challenge Ecommerce Startups

Rising Shipping Costs Challenge Ecommerce Startups

International express shipping cost calculation is not a one-size-fits-all approach. Oversized and overweight goods, remote areas, urgent shipments, as well as special types like dangerous goods, perishable goods, and high-value items, all have different pricing methods. Cross-border e-commerce beginners need to understand these pricing blind spots to effectively control logistics costs. Understanding these nuances is crucial for managing expenses and optimizing shipping strategies in the global marketplace.

11/03/2025 Logistics Encyclopedia
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Price War in The Express Delivery Industry In-depth Analysis of Jitu's Market Disruption

Price War in The Express Delivery Industry In-depth Analysis of Jitu's Market Disruption

The entry of STO Express has triggered a price war in the express industry, putting existing players in a dilemma. Although express companies are responding to competition through capital investment and cost leadership strategies, the rapid market growth and the impact of new entrants make it difficult for traditional business models to endure. In the future, service differentiation will be a key direction for the express industry to return to reasonable profits.

07/23/2025 Logistics
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In-depth Analysis of Non-vessel Operating Common Carriers (NVOCC) and Their Roles

In-depth Analysis of Non-vessel Operating Common Carriers (NVOCC) and Their Roles

Non-Vessel Operating Common Carriers (NVOCC) play a crucial role in international freight by signing transport contracts with shippers, despite not owning transportation means directly. They collaborate with actual carriers to ensure smooth cargo transportation. To become an NVOCC, one must meet certain conditions and obtain relevant operating qualifications, but this does not necessarily mean their services are superior to other freight forwarders. The key is to correctly select a cost-effective freight forwarder.

07/21/2025 Logistics Encyclopedia
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Recovery Of Export Container Freight Rates And The Opportunities And Challenges Of New Tariff Policies

Recovery Of Export Container Freight Rates And The Opportunities And Challenges Of New Tariff Policies

Recent data shows that the comprehensive export container freight rates have risen for six consecutive weeks, reaching the highest level since September 2022. At the same time, the U.S. has implemented new tariffs on certain goods from China, with increases ranging from 25% to 100%, presenting both opportunities and challenges for the export market. Companies need to respond flexibly and optimize their strategies.

05/23/2024 Logistics
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Understanding the Difference and Importance of Clean and Foul Bills of Lading in International Trade

Understanding the Difference and Importance of Clean and Foul Bills of Lading in International Trade

This article discusses the key differences between clean and unclean bills of lading. A clean bill of lading indicates that the goods' external packaging is intact, without damage or defects, making it suitable for letter of credit negotiations. In contrast, an unclean bill of lading documents any damages present at the time of delivery, which may affect the success of the transaction. Understanding these differences is crucial for international trade.

07/28/2025 Document Interpretation
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Future Competition in the Express Industry The Battle and Strategic Transformation of Shentong and Yunda

Future Competition in the Express Industry The Battle and Strategic Transformation of Shentong and Yunda

This article examines the changes in the express delivery industry’s market landscape post-pandemic. It analyzes the evolution of stock price differences between Shentong and Yunda, the progress in hub-and-transfer construction, and the significance of outlet management. The article emphasizes that future competition will increasingly focus on service quality and comprehensive capabilities.

07/24/2025 Logistics
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Opportunities and Challenges in the Air Cargo Logistics Market: A Comprehensive Analysis and Marketing Strategy

Opportunities and Challenges in the Air Cargo Logistics Market: A Comprehensive Analysis and Marketing Strategy

The air logistics freight market in China is continuously developing, with diverse business models and significant growth potential. In the face of intense competition, airlines need to enhance their information systems, improve service capabilities, and promote market model transformation. Through effective marketing strategies and collaboration, air freight companies can seize industry opportunities, enhance market position, and improve operational efficiency.

07/17/2025 Logistics
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